The Pivot & Pulse Blog
Practical social media strategy
Insight for business owners and marketing teams who want social media that does something commercially useful. Real strategy, clear thinking, and honest takes on what actually works.
Are You Posting or Building Authority?
Authority is what happens when the right people start to see you as a credible choice before they ever speak to you. It is the difference between being visible and being remembered. And for B2B and service businesses, that difference matters because trust is part of the sale.