Senior Social Media Strategy
Social media that contributes to pipeline,
not just impressions.
Most businesses are posting consistently and seeing very little in return. I help established businesses and agency partners fix that, with senior-level strategy that connects social to real commercial outcomes.
EXPERIENCE ACROSS GLOBAL AND ESTABLISHED BRANDS
You're showing up. But social media still isn't delivering.
If any of these sound familiar, you're not alone, and it's not your fault.
You're posting but nothing's converting
Your team is consistent. The content goes out. But enquiries aren't coming in, and you can't draw a clear line between your social activity and your business results. It feels like effort without evidence.
You're spending on paid social with no clear ROI
Budget is going out the door across Meta, LinkedIn, or both — but the reporting is unclear, the targeting feels like guesswork, and you genuinely don't know if it's working. That's not a budget problem. It's a strategy problem.
You've outgrown what you're currently doing
What worked at the start isn't scaling. Your brand has grown, your audience has shifted, and your social media needs a more considered, senior approach — but you don't have the internal resource to lead it properly.
This is exactly what I was built to solve.
I'm Diana, founder of Pivot & Pulse. I've spent over a decade leading social media and paid strategy at senior level — managing £3M+ in global budgets, contributing to £1.5M+ in business pipeline, and running campaigns across 30+ international markets for a FTSE 100 company.
I founded Pivot & Pulse to give ambitious businesses access to that level of strategic thinking — without the cost, commitment, or risk of a full-time senior hire.
I work closely with a small number of clients to make social media purposeful, measurable, and commercially relevant.
See how I can support your business →
How I Can Help
Senior social media support — at the level your business actually needs
Every business is at a different stage. Whether you need full strategic management, a focused project, or a second opinion, there's a level of support that's right for you right now. White-label and agency partnership arrangements available; get in touch to discuss.
1:1 Power Hour
£250 per hour
Focused, senior-level guidance for a specific social media decision, challenge, or direction. No fluff, no generics — just clear thinking and actionable next steps you can use immediately.
- Sense-check your strategy, plans, or ideas
- Clarify platform focus or content priorities
- Navigate growth, change, or inconsistency
- Make decisions before investing further
Pick a time & pay online — no application needed
Strategic Social Media Audit
£450 for up to 2 platforms · £200 per additional platform
A strategic review of how social media is currently supporting your business objectives — and where it's falling short. Clear, prioritised recommendations you can act on straight away.
- Current platform performance and activity
- Alignment with business goals and audience intent
- Content direction and messaging clarity
- Practical, prioritised next steps
Complete a short form — payment link sent within one working day
Strategic Project Support
From £900
Focused, time-bound strategy for a specific campaign, launch, repositioning, or content framework. Clear scope, timeline, and outcomes agreed before we begin.
- Content strategy and framework development
- Messaging and positioning refinement
- Platform strategy or repositioning
- Campaign or seasonal planning
Application → discovery call → tailored proposal
Ongoing Social Media Management
From £1,350 per month
Strategic, senior-level management of your social media — from planning and paid through to execution, review, and optimisation. A true strategic partnership, not just a posting service.
- Strategic planning aligned to business goals
- Content coordination and scheduling
- Platform management across agreed channels
- Ongoing review, refinement, and optimisation
Application → discovery call → tailored proposal
A clear process. No lengthy pitches, no vague proposals.
Just a straightforward way to establish the right fit and get started quickly.
For the Power Hour, skip the form — book directly →
Get in Touch
Complete a short form so I can understand your business, where you are with social media, and what kind of support would actually move the needle. Takes less than five minutes.
Discovery Call
If there's a strong fit, I'll suggest a focused 30-minute call to explore your priorities and confirm the right level of support — no obligation, no hard sell.
Proposal
I'll outline a clear, tailored scope of work with transparent investment levels, no hidden costs, no vague deliverables. Everything agreed before we begin.
Begin
Onboarding is structured and straightforward. From day one there's a clear strategy, a defined plan, and a shared understanding of what success looks like — so we can get moving quickly.
Built for businesses that are serious about results
I work with established businesses and growing brands that want more from their social media, not just more activity, but more commercial impact.
- You're an established business, growing brand, or ambitious SME
- Social media is important to your business but not performing as it should
- You've tried managing it in-house and hit a ceiling
- You want someone who treats your budget with the same rigour they'd apply to their own
- You value clear strategy and measurable outcomes over reactive posting
- You're ready to invest in social media as a genuine business channel
- You're an agency that needs senior social media capability for a client, without taking on a full-time hire
- You're looking for cheap content creation with no strategic thinking behind it
- You want someone to simply replicate what you're already doing
- You're not ready to invest in social media as a serious business channel
- You need a community manager or daily posting service without strategic input
- You're looking to white-label junior execution at a low day rate
Free Guide
Download Free5 Signs Your Social Media Is Costing You Pipeline
Most businesses are not failing at social media because of effort. They are failing because of direction. This guide shows you exactly where the leaks are.
- →The posting habit that signals low authority to your ideal clients
- →Why more content often means less pipeline
- →The platform trap that wastes the most time
- →What your profile communicates before anyone reads a word
- →The metric most businesses track that tells you almost nothing
No spam. Unsubscribe at any time. Your details are never shared.
Senior experience. Measurable outcomes. Commercial focus.
A decade of proven results
From FTSE 100 companies and global technology brands to growing service businesses — the strategy I bring is built on real campaigns, real budgets, and real commercial accountability. Not theory. Not templates.
Strategy before content, always
Social media only works when it has a clear role within your wider business. Every engagement starts with understanding your objectives, your audience, and what success actually means for you — not what looks good on paper.
You get senior thinking — not a junior team
Whether you're a business or an agency partner, you work directly with me. No account managers, no handoffs, no diluted thinking — just focused, senior strategic input at the level your brief demands.
Your social media should be working harder. Let's make that happen.
I work with a small number of clients at any one time to maintain quality and focus. Agency partnerships welcome. If you're thinking about getting support, now is a good time to start a conversation.
Or email hello@pivotpulse.co.uk