Senior social media strategy built on a decade of real-world results
Pivot & Pulse exists to give ambitious businesses access to the kind of strategic social media thinking previously only available inside large enterprises — without the full-time hire, the overhead, or the risk.
Founded by Diana — Senior Social Media Strategist with 10+ years of enterprise-level experience across global brands.
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Built on experience that most businesses never get access to
Pivot & Pulse was founded to bridge the gap between enterprise-level social media expertise and the businesses and agencies that need it, without the cost or commitment of a senior full-time hire.
I'm Diana, founder of Pivot & Pulse. I've spent over a decade working at senior level in social media and paid strategy, inside some of the world's most recognised brands, and alongside some of the most ambitious.
My career has taken me from managing £3M+ in global paid social budgets across LinkedIn, Meta, TikTok and YouTube for a FTSE 100 software company, to leading integrated social strategies that contributed to £1.5M+ in influenced pipeline for a global B2B marketing agency. I've built executive LinkedIn visibility programmes that tripled engagement, improved ROAS by 25% through structured testing, and led campaigns across 30+ international markets.
"Social media is most powerful when it has a clear commercial role. I've spent my career making that happen — and now I do it for businesses and agency partners like yours."
I founded Pivot & Pulse because I kept seeing the same problem: businesses investing time and money into social media with no clear strategy, no senior oversight, and no way to connect their activity to real outcomes. The expertise to fix that existed — but only inside large organisations that could afford a full senior team.
Pivot & Pulse changes that. I work with a small number of clients at any one time — so every business I support gets the same quality of thinking and attention I brought to every role in my career. Not a junior team following a template. Not a junior team following a template. Not a revolving door of account managers diluting the brief. Just senior, focused, commercially driven strategy; built around your business and your clients.
Brands I've worked with and results I've delivered
Over a decade of senior social media strategy — across enterprise technology, global B2B agencies, consumer brands, and independent consultancy work.
AVEVA
Led £3M+ in global paid social annually across LinkedIn, Meta, and YouTube — spanning 30+ international markets and contributing to a 35% increase in organic reach through a global employee advocacy programme.
Ledger Bennett — A Havas Company
Developed integrated paid and organic social strategies for enterprise technology clients, contributing to £1.5M in influenced pipeline and increasing lead generation by 25% across paid channels.
Abcam
Led paid media strategy targeting specialist scientific audiences across global markets, improving conversion rates by 15% through refined audience targeting and messaging alignment.
Hochanda Global
As Senior Digital Marketing Manager, grew the subscriber base by 30% through targeted acquisition campaigns and a structured loyalty programme, while improving conversion rates by 25%.
Omaze & Onfido
Provided senior paid social and performance consultancy, improving ROAS by 25% across Meta, LinkedIn, TikTok, and Snapchat through structured creative testing and audience optimisation.
Travis Perkins & MyHomeMove
Earlier career roles building foundational expertise in performance marketing, digital acquisition, and paid media strategy — across both B2B and consumer-facing brands at national scale.
What it's like to work with Pivot & Pulse
I work with a deliberately small number of clients. This isn't a volume model — it's a quality one. Every business gets my full strategic attention, not a templated approach.
Commercially focused
Everything I do is orientated around outcomes that matter to the business — pipeline, revenue, efficiency, and visibility. Not vanity metrics.
Direct & honest
I'll tell you what's working, what isn't, and what the data actually means. I won't tell you what you want to hear if it isn't true.
You work with me
No account managers, no junior teams, no handoffs. When you work with Pivot & Pulse, you get my direct attention and thinking throughout.
Strategy first
I prioritise clarity and direction before content or execution. Activity without strategy is just noise — and I'm not in the business of generating noise.
All applications reviewed personally · Response within two working days