The Pivot & Pulse Blog
Practical social media strategy
Insight for business owners and marketing teams who want social media that does something commercially useful. Real strategy, clear thinking, and honest takes on what actually works.
Why Your LinkedIn Is Getting Engagement But Not Enquiries (And What To Do About It)
LinkedIn has trained us to optimise for the wrong outcome.
The platform rewards posts that generate likes, comments and shares. Its algorithm pushes those posts to more people. So naturally, we start writing content that performs well by those measures — relatable observations, industry opinions, personal stories, polls.