Practical social media strategy
Insight for business owners and marketing teams who want social media that does something commercially useful. Real strategy, clear thinking, and honest takes on what actually works.
Why Your LinkedIn Is Getting Engagement But Not Enquiries (And What To Do About It)
LinkedIn has trained us to optimise for the wrong outcome.
The platform rewards posts that generate likes, comments and shares. Its algorithm pushes those posts to more people. So naturally, we start writing content that performs well by those measures — relatable observations, industry opinions, personal stories, polls.
Why Your Social Media Isn't Generating Leads (And What to Actually Do About It)
You're showing up. The content goes out. The posts look decent. Maybe you're even getting likes, a few comments, the occasional "great post!" from someone who will never buy from you.
But enquiries? Actual leads? Silence.
If this sounds familiar, you're not alone — and more importantly, you're not doing it wrong because you're bad at social media. You're doing it wrong because most of the advice out there about social media focuses on the wrong things entirely.
Here's what's actually going on.